Le Hook

The client and the brief

Le Hook is a gym in the old town of Lille offering boxing, women’s boxing, MMA, grappling, kids’ classes, cross training and personal coaching. It needed a website presenting the full offer and turning visitors into members.

What was built

The site is organised around what future members search for: one page per discipline, a personal coaching page, the schedule and pricing. Every page ends with a clear call to action: sign up or message the gym directly on WhatsApp.

• One page per discipline (boxing, MMA, grappling, kids…)
• Schedule and pricing
• Every page leads to sign-up or a WhatsApp chat
• Pages optimised for local searches in Lille

Technical choices

WordPress with Elementor was chosen so the Le Hook team can update classes, prices and the schedule themselves. Each discipline has its own page, built for a specific search (boxing classes, MMA, personal coaching in Lille), rather than one generic page that ranks for nothing.